Planet Simpson

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Axed & Other Notes
Timeline: The Development of Planet Simpson

2001

November: "The Simpsons Generation" Essay Assigned

2002

January-March: Research & Writing, "The Simpsons Generation"
June: National Magazine Awards
September: "The Simpsons Generation On Newsstands"

2003

January: Turner Is Signed To The Lavin Agency
February: Canadian Publishers Interested
April: Negotiations, Offers, & Counter-offers
May: Turner Blows The Toronto Popsicle Stand
June: Canadian Deal Closes; Heavy Research Stage
July: USA Deal Closes
August: Audio Deal; Manuscript Pounding
September: UK Deal Closes; First 3 Chapters Submitted
October-November-December: Shorter Days, Longer Nights, And A Three-Month Frenzied Writing Blitz

2004

January: A Brief Hiatus; Second Major Deadline
March: Final Deadline
April: Edited Manuscript Comes Back; Rewrite Wrangles
May: Final Rewrites, And The First Copyedit
June: Canadian Page Proofs Arrive; Final Changes And Edits
July: Final Changes to the UK Proofs; Website Construction Begins
August: The Publicity Engine Gets Into Gear

See the blog for details about more recent developments.


November 2001

"The Simpsons Generation" Essay Assigned

Neil Morton, editor of Shift magazine, 2001 - 2003:
"When I was planning Shift's 10th anniversary issue in Spring 2002, I decided we had to have an essay examining the cultural and social forces that shaped the period -- 1992 to 2002 -- Shift had covered. The one and only I had in mind to execute this was Chris Turner, Shift's star writer, and, in my estimation, one of the best magazine writers in Canada or anywhere. When we sat down to chat about how this essay would unfold, I told Turner he had 10,000 words to document 10 years in a culture. He looked at at me like, 'Are you fucking kidding me?' "

Chris Turner:
"Neil said, 'Ten years in the life of the culture. Run with it.' Or words to that effect. Now, this is the exact kind of assignment magazine writers dream of – until they stare it full in the face. How can you possibly synthesize a decade of rapidly changing, hyper-mediated, over-exposed, multivalent, multifaceted Western culture into something that’ll fit into a single essay? Then it occurred to me that my friends and I talked about this stuff all the time, and whether the topic was global warming or American electoral politics or the latest banal blockbuster movie, we’d invariably come up with a Simpsons reference to sum it up and put in its proper context. So I went back to Neil and told him I thought I could give him ten years in the life of the culture, but only if I used The Simpsons to do it."

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January to March 2002

Research & Writing, "The Simpsons Generation"

Chris Turner:

"What really stuck with me [about the writing process] was an epiphany I’d had about The Simpsons itself while I was researching the essay. I was going through the Episode Guide at The Simpsons Archive (the internet’s most exhaustive Simpsons almanac), and I was scrolling through page after page of the little TV Guide synopses for each episode. This was the first time I’d ever seen a sort of schematic diagram of the show’s history – first came this episode, then this one, then this one, and so on – and it was a revelation. When I came to Seasons 4 and 5 and 6 – the peak years of what I’ve since come to think of as the show’s "Golden Age" – it was just astounding: timeless classic after timeless classic. And it was then that it occurred to me: there’d never really been any kind of in-depth analysis that laid bare the genius of the show's genesis and development. There’d been essay collections that used the show as a rack on which to hang assorted academic theories, and there’d been official guides for obsessive fans. But there was nothing that said: 'Season 4 of The Simpsons? That was the moment a TV show became an institution.' And to me, the fact that the show was an institution, the defining cultural phenomenon of our time, was suddenly obvious."

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June 2002

National Magazine Awards

Turner's essay "Why Technology is Failing Us" wins a gold medal ("Science & Technology" category) and the President's Medal, the highest honour in Canadian magazine writing.

Turner also earns a silver medal ("One of a Kind" category) for "A Misunderstood Subculture, A Vegas Resort, And Lots Of Black T-shirts, Laptops, And Booze" (known as "the hacker piece", about DefCon).

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September 2002

"The Simpsons Generation" Hits Newsstands

Chosen for the Sept/Oct 2002 cover, "The Simpsons Generation" is the most popular story Shift has ever run.

Neil Morton, editor of Shift, 2001-2003:
"It was a piece that clearly articulated what so many people were thinking but hadn't quite pieced together in their minds. Yes, it came in a little long (if memory serves, the first draft was *18,000 words* long), but was eventually trimmed down to 12,000 words and ran as the cover feature. It was a seminal piece that had deep resonance with readers. Feedback came pouring in, and it became one of the most talked-about pieces in Shift's history."

Chris Turner:
"It ended up being a good long piece on the internet boom, and the mainstream invasion of the punk ethos, and the triumph of irony, and the failure of the leaders of the free world, and much more. I tied all of it tied together with vignettes from The Simpsons and a discussion of the show’s own place at the angry satirical centre of the cultural maelstrom. It ran as the longest feature Shift had ever run, and it got probably the biggest response ever. Mostly positive, thankfully: enthusiastic letters, reprints in newspapers across North America, even an email from Matt Groening’s publicist requesting a dozen copies so he could give them to the show’s writers. All of which was, of course, hella good."

The unfired sculpture of Homer which appeared on the Sept/Oct 2002 cover of Shift is now the banner image for the PlanetSimpson.com website. Created by Karen Caldicott, an English artist.

As a result of the essay, later this month Turner meets with Martha Sharpe, of House of Anansi press, to discuss a possible book about The Simpsons.

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January 2003

Turner Is Signed to the Lavin Agency

Sam Hiyate, founder of Gutter Press, signs Turner to The Lavin Agency. Together, Sam and Turner produce a new book proposal based on the ideas of the Shift Essay. The potential book has the working title of "Planet Simpson", though Turner has quiet plans to request a different title once a deal is secured. His preferences are "Yellow Journalism" (with a sufficiently explanatory sub-title) and "The Simpsonian Institution". Both alternates are eventually rejected by all the publishers in favour of the more zippy & global-sounding "Planet Simpson", to the author's disappointment.

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February - March 2003

Canadian Publishers Interested

Initial interest in the new Planet Simpson book proposal comes in from Random House Canada, HarperCollins, Penguin, & Raincoast. Negotiations begin in earnest to secure a Canadian publishing deal.

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April 2003

Negotiations, Offers, And Counter-Offers

Sam attends the London Book Fair in London, UK. the proposal for Planet Simpson catches the serious interest of Random House UK and negotiations begin for a book contract that will include foreign rights.

Sam Hiyate:
"At the 2003 London Book Fair, Planet Simpson was the first project anyone expressed interest in, so I knew we had a potential hit. Afterwards, they were as certain of Chris Turner's talent as we were and that was when the sales happened."

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May 2003

Turner Blows The Toronto Popsicle Stand

After much contemplation about the future, Turner pulls up stakes and heads west to the Rockies. While not exactly Tunis in the 1950s, he nonetheless sets up shop in Canmore, with a writing office window overlooking Policeman's Creek.

Away from the neverending schedule of parties, launches, and media fetes of Toronto the Good, Turner suddenly realizes that there might actually be a book to write.

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June 2003

Canadian Deal Closes; Heavy Research & Writing Commences

Random House Canada signs the deal to buy Planet Simpson, June 23rd, 2003. With one contract in hand and deals for the US and UK in final negotiations, Turner buckles down to the actual writing-of-the-book in Canmore. Anne Collins of Random House Canada is named the lead editor (meaning Canada has the final say on the substantive editing process.The other two jurisdictions can ask for specific line edits and particularities for their own markets, but in general their editions will jump off from the Canadian baseline).

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July 2003

US Deal Closes

The US deal closes with Da Capo on July 25th, 2003 (Turner's 30th birthday). Da Capo Press is an imprint of Perseus Books.

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August 2003

Audio Deal Closes; Manuscript Pounding

Highbridge's audio book is signed: unfortunately the contract stipulates that an actor will read the book, rather than Turner himself. The market for audio books is mainly libraries, who are providing materials to blind and reading-impaired audiences.

Meanwhile, Turner is pounding towards his first deadline in September, cranking out the text of the first three chapters.

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September 2003

UK Deal Closes; First 3 Chapters Submitted

As a first-time author, Turner is contractually obligated to submit three draft chapters in mid-September as an act of faith, and to show that he's on target. The publisher is pleased with what he's produced so far: Homer (what will become Chapter 2), Bart (the future Chapter 3), and "The Simpsons & the Internet" (Chapter 7).

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October - November - December 2003

Shorter Days, Longer Nights, And A Three-Month Frenzied Writing Blitz

Turner would like to note that he seemed to hit a never-before-achieved stride sometime in this period. Around this time he talked about how he'd managed to have finally developed a kind of disciplined-inspiration 'zone'. That he didn't have to sit around, waiting for inspiration to eventually strike after hours of staring at the blinking cursor. But rather, somewhere along the line in pushing himself every day to sit down and just do it, because his January wedding and looming publication deadlines simply didn't give him the luxury of farting around, he'd finally found a rhythm he could almost count on. And that this was a whole new plane of writing. 12:03 AM 02/10/2004(Dig it.)

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January 2004

A Brief Hiatus; Second Major Deadline

Chris Turner marries Ashley Bristowe, 3 January 2004, at Canmore AB.

Ash & Turner, immediately post-ceremony

Turner Just Married

The new Bristowe-Turners honeymoon in Cuba for a week. No computers were present on the vacation.

Near the end of January, five more chapters are submitted to Canada, the US and UK.

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March 2004

Final Deadline

Last four chapters go in, with much rejoicing.

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April 2004

Edited Manuscript Comes Back; Rewrites Due

With a two-week turnaround, vast chunks of the original manuscript are edited out or totally rewritten.

(original draft edits by lead editor Anne Collins of Random House Canada)

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May 2004

Final Rewrites, And The First Copyedit

Copyediting entails going through the draft manuscript page by page, in an effort to catch all typos, and for secondary factchecking.

(photo: Turner editing the manuscript in Nakusp, BC)

If there are any short additions or requested final changes to the text, they're made at this time.

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June 2004

Canadian Page Proofs Arrive; Final Changes And Edits

When the page proofs arrive, the author gets to see an approximation of what the book will actually look like once printed. The Canadian proofs show a wider-than-average book, with the sidebar notes represented as sidebars on the appropriate page (the US publisher opted to list the sidebar notes as footnotes, and the UK publisher insisted on using endnotes at the conclusion of each chapter), and various boxed graphics and photos to compliment the text. The author loves the Canadian layout.

The page proofs are hand-corrected for any remaining copyedit errors, and for any final-final changes. This results in "The FedEx Saga" when the page proofs are sent by courier to the publisher. The final US copyedit is supposed to be taken from the Canadian edition, although later we find out this didn't happen. As a result the US edition contains a number of missed errors.

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July 2004

Final Changes to the UK Proofs; Website Construction Begins

Copyedited at Turner's parents' house in Kentville, Nova Scotia, the British proofs consume two solid days for Turner and Ashley. Meanwhile, our short Canadian summer blazes along unappreciated, outdoors.

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August 2004

The Publicity Engine Gets Into Gear

UK publicity kicks off on August 30th, and Turner very suddenly gets the call to jet off across the Atlantic. From here on out, things are fairly well-documented on the blog.

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Disclaimer: PlanetSimpson.com is not affiliated with Fox, The Simpsons, Random House, Da Capo, or other publishers, and reflects the views of the author alone. The Simpsons is a trademark of Fox.